The Hollow Echo of the Hard Sell: Why “Relationships” Shouldn’t Be a Buzzword
Why Current Sales Techniques Don’t Work and What Does. Remember when collaboration meant genuinely giving and taking? When business relationships were built on trust, not transactions? I’m increasingly finding myself recoiling from the phrase “relationship building” because, frankly, it’s become a thinly veiled sales pitch. It’s become a formula: connect, feign interest in someone’s “journey,” […]
The Hollow Echo of the Hard Sell: Why “Relationships” Shouldn’t Be a Buzzword Read More »